Sound

This is often one of the most overlooked items when it comes to video production. People can often get past a video that isn’t lit the best or has other visual errors but when it comes to sound that will often get a video skipped.

Lighting

It might not be as important as sound but it is still very important. Ever sat and started watching a video that is shot in the dark and you can barely see the people in it? I would bet you didn’t want it for long. Look at a professional videographer and they will almost always augment the lighting in a room our outside with additional lighting. Not only does this help fill the overall scene it can help fill in shadows.

Editing

Edit down the video. Everyone seems to think everything they say is brilliant but the best most watched videos usually involve some editing. Not just to shorten the video but to make it more visually interesting and engaging for people to watch. Editing sets the pace of the video and keeps the viewers engaged. You don’t need Premiere Pro or another high-end editing software. Free solutions like Windows Movie maker or DaVinci Resolve will work just fine.

Consistency

People usually subscribe to YouTube channels when they provide specific consistent content. If you have a lot to say on different subject consider multiple channels. Each with its own theme. This also falls into the look of the channel, title cards, and any music used.

Thumbnails

This is the first thing people see so design something that will grab the person’s attention. Be sure to be appropriate for the content. Yes, a picture of a celebrity in the thumbnail might get it clicked on, but if people start watching the video and it’s not relevant they will leave the video and not return to your channel. Also, design a consistent look and text that goes on the thumbnail that falls within your branded look.

Note: If you are still not producing the video to a quality you would prefer, give us a call or email and maybe we can help.

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Find out how we can help you with your project by contacting us.

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This longer video we interviewed some of the member artists and administrators of the venue. The great thing about this was we were able to meet with a couple of artist in their studios and discuss art overall and have a great conversation with them. The venue also hosts music nights and other events that we were privileged to attend as well.

We didn’t have an opportunity to attend the live drawing workshop but The club has been located in Dublin city center since 1907, providing a relaxing location for artists and creatives to meet, eat, drink, and experience some great entertainment. The venue is located in the city center and has a great history behind it, fantastic members, and more to offer. To find out more visit the website at dublinarts.com.

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• Embedding videos in website landing pages can increase conversion rates by 80%.
• Video is projected to claim more than 80% of all web traffic by 2019.
• 90% of customers report that product videos help them make purchasing decisions.
• 64% of customers are more likely to buy a product online after watching a video about it.
• 59% of company decision makers would rather watch a video than read an article or blog post.
• YouTube has over a billion users, almost one-third of total internet users
• 51% of marketing professionals worldwide name video as the type of content with the best ROI.

The statistics go on and on but what they are all saying in one way or another is, as a business offering any type of product or service, you need to be thinking about a marketing strategy that incorporates video.

Data Sources:

• HubSpot
• Forbes
• WordStream

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A recent quote by Mark Zuckerber that he “wouldn’t be surprised if you fast-forward five years and most of the content that people see on Facebook and are sharing on a day-to-day basis is video.” They say you either change with the times or fall behind. For us we change with the times while maintaining a classic style to everything we do. We have already set ourselves a high standard with quality photography and will continue to maintain that standard in video productions.

If you are looking for video production:

Contact us and check out D Studios Media to see if we can help you with your next project.

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For this photography session I went and met the couple and we hit it off right away. They were really lovely to talk to as we walked round this park along with their dog. I of course tried to get a few pictures with the dog as well but he was having to much fun running around, so mostly just some lovely engagement pictures with two great people.

Wishing you Many Years Together,

D Studios!

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